The 22 Immutable Laws of Marketing

Summary: The 22 Immutable Laws of Marketing PDF is a Fantastic Business enterprises book by Al Ries. It was published by Unknown on 02 December 1994. This Book has 143 pages and Available to download in PDF, EPUB and Kindle Format. Read detail book and summary below and click download button to get book file and read directly from your devices.

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.