Sensory Marketing

  • Publisher : SAGE
  • File Size : 54,5 Mb
  • Release : 27 April 2020
  • ISBN : 9781526485960
  • Page : 260 pages
  • Rating : 4/5 (21 users)

Summary: Sensory Marketing PDF is a Fantastic Business & Economics book by Bertil Hultén. It was published by SAGE on 27 April 2020. This Book has 260 pages and Available to download in PDF, EPUB and Kindle Format. Read detail book and summary below and click download button to get book file and read directly from your devices.

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Sensory Marketing

Sensory Marketing
Author: Bertil Hultén
File Size : 47,9 Mb
Category: Business & Economics

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to

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